By Freepik
Invest in companies that provide agrometeorological data collection and analytics technologies/ These companies offer a range of software, hardware, and services via B2C models for individual farmers, through B2B models for agricultural cooperatives as well as B2G models for government agencies. Revenue is generated from the sale and leasing of technologies and systems, as well as via subscription-based models, and charging for consulting and other value-added services. Examples of companies active in this space are:
METOS Pessl Instruments provides agrometeorological solutions for farmers, researchers, and agribusinesses. The METOS weather station has sensors to collect real-time weather data including temperature, humidity and wind speed. They offer other solutions including soil moisture sensors. Holding company Pessl Instruments GmbH has raised a total of c USD 976,000 to date (20).
Avirtech offers advanced aerial imaging and remote sensing solutions. Their Aviro Drone generates aerial footage and carries out topographical mapping. Their products also include drones for precision spraying, communication nodes and cloud-based platforms to process, store, and analyze data. Avirtech was awarded the Global Testbed Incentives from MDEC and Iskandar Investment Berhad (50).
Singularity Aerotech Asia specializes in IoT and Big Data Analytics. Their platform SM4RT TANI offers weather, water and soil monitoring, incorporating predictive analytics. Their complementary Urus Tani product is a digital farm management platform that manages inventory and farm operations. As of 2021, SM4RT TANI onboarded 10 farms across peninsular Malaysia (44, 51).
Increase food security and self-sufficiency, optimize the use of resources and enhance sustainable agriculture through technology usage, to increase farmers' income and the agricultural sector's share of GDP.